Factory Direct Value - Made in U.S.A.
Celeste Green - A Minty green that stands up to the test of time
The core color of this retro jersey is Celeste Green - a color made famous by Bianchi Bicycles. The garment has three colors, Celeste Green, Black, and a creamy white. The Celeste green is reminiscent of the Bianchi bicycles of 1979. A very popular bicycle at that time.
The Bianchi Celeste green has much history behind it with the Italians calling it the "color of Milan's night time sky." Others say it was the "turquoise eye color" of the former queen of Italy for whom Mr. Bianchi made a custom bicycle. The truth is anyone's guess. One likely source of the famous color is that it was a "mixture of wartime surplus paint" that was surprisingly inspiring for riders at the time. Regardless of its origins, the color continues to evoke the tradition that is Bianchi Bicycles. The color is unusual and inspiring for riders of the famous Bianchi bicycles. The origins of the 129-year-old Italian company's marquee color are still a bit of a mystery. "We have no real answer," says David Reed, Bianchi USA's vice president of marketing. "Years have gone by and the stories get more glorified and less truthful." Though it has always been called Celeste (which translates roughly to "sky blue") the green has had a slight variance over the years. It continues to inspire avid cyclists even today.