Chamois BUTT'r is the number one choice for cyclists who use a skin lubricant and chamois cream to improve riding comfort. Chamois BUTT'r prevents the uncomfortable rubbing and chafing that most cyclists experience when sitting on their saddle. Why put up with discomfort? Use Chamois BUTT'r! Chamois BUTT'r is a non-greasy skin lubricant that improves riding comfort. It washes off your skin and out of your shorts easily with soap and water! It leaves your skin feeling better after you use it. To apply Chamois BUTT'r: Put 1/6 to 1/3 ounce of Chamois BUTT'r either on your skin, or on the pad of your shorts, before you put your shorts on. It's your preference, the Chamois BUTT'r ends up in the same place either way! The sales of Chamois BUTT'r since it was introduced to the mass market five years ago has been amazing. Riders who try it love it! We get calls all the time from satisfied customers who say, They gotta have their Chamois BUTT'r! Riders like the 9 ml packets because because they can easily take them with them on rides. They can re-apply Chamois BUTT'r as they want to, or they can easily share some with friends...so their friends who didn't use Chamois BUTT'r will quit complaining about their butt hurting!